Week 1: Course Project Topic Proposal Upload Busn319

Description

Week 4: Typhoon Marketing Plan (100 points)

At the terminate of Week four, your team volition submit a substantial typhoon to your instructor for grading and feedback. Be sure to read Appendix A in the text and employ the marketing plan outline (Links to an external site.) from the Files folder in Canvas. It is recommended that your team commencement working on your typhoon in Week 2 after your instructor has canonical your topic. Complete equally much as you are able in order to go an initial draft (approximately 75% of the terminal paper). Call up, the more than you complete on this initial draft, the greater the input that the professor can provide and the less work your squad will need to do for the terminal draft.

Each team member must submit a copy of the marketing plan draft to the Week 4: Course Project Draft Upload module in Canvas for grading by your teacher. This assignment eventually leads to a paer that is referenced below. I attached the topic proposal that the marketing plan is based on as well as the outline template

Calendar week 4: Typhoon Marketing Plan

Draft Marketing Programme will exist evaluated equally follows.

Category	Points	%	Clarification
Documentation and Formatting	5	5%	Quality work includes a cover page, table of contents, proper in-text citations, and a reference page. The draft should be substantial, most 75% of the final draft, and follow APA guidelines.
Organization and Cohesiveness	twenty	20%	Quality work is properly subdivided into sections with headings.
Editing	v	5%	Quality work is gratis of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, curtailed, and factually correct.
Content	70	70%	Quality work includes a meaning scope and depth of research to support any statements. Quality work covers all the sections included in the marketing plan outline (except the executive summary, which is usually the last part of the programme that is written because it summarizes the unabridged program). The content presented demonstrates an understanding of the material.
Full	100	100%	A quality submission will see or exceed all of the higher up requirements.

Newspaper

Use an online document sharing solution to work collaboratively with your teammates to write the marketing plan. Your last marketing plan must be fifteen–20 pages (minimum v pages per team member) in length, encompass all sections of the marketing plan outline, use at least three enquiry sources other than your textbook, and follow all APA guidelines. In Calendar week 1, your team will submit a ii-page topic proposal for instructor approval. In Week four, your squad will submit a substantial draft of your marketing plan for instructor feedback. Your squad'south final marketing plan is due at the end of Calendar week 7.

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BUSN319 MARKETING PLAN OUTLINE A. Cover Page 1. 2. 3. 4. Marketing Programme for system/company name: Proposed by: Submitted to: Date: B. Tabular array of Contents Suggested number of pages 1. Executive Summary.................................................................................................... one.0 ii. Company Description ................................................................................................. 0.v iii. Strategic Focus and Plan............................................................................................ 1.0 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage iv. Situation Analysis ....................................................................................................... one.0 a. SWOT analysis • Internal Strengths and Weaknesses: Direction, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) • External Opportunities and Threats: Consumer/Social, Economical, Technological, Competitive, and Legal/Regulatory b. Manufacture Analysis c. Competitor Analysis d. Customer Analysis 5. Market-Production Focus ................................................................................................ 2.0 half-dozen. 7. 8. ix. 10. a. Marketing and Production Objectives b. Target Markets c. Points of Difference d. Positioning Marketing Program ..................................................................................................... ii.0 a. Production Strategy b. Price Strategy (i) Pause-even Analysis c. Promotion Strategy d. Identify (Distribution) Strategy Financial Data and Projections ................................................................................... 1.0 a. By Sales Revenues b. Five-Year Projections Organizational Structure ............................................................................................. 0.5 Implementation ........................................................................................................... 1.0 Evaluation and Control ............................................................................................... 0.5 C. References True Fettle True Fitness True Fettle was founded past fitness industry experts who realized in that location was a dire need for a health and fitness center that catered to all ages and skill levels. True Fitness is a new fitness club that aims to provide a fresh environs, where both children and adults can enjoy getting fit and accomplish their health goals. We offer state of the fine art exercise equipment, costless nutrition and nutrition classes to all members, proficient personal trainers, and certified nutritionist. CEO/Full general Manager Director of Diet Manager of Memberships Manager of Fettle Nutritionist Member Service Representatives Personal Trainers General Employees General Employees General Employees Our mission is to have a positive impact on our member'due south lives by creating a memorable fitness experience. We promise to deliver the best fitness and nutrition solutions to fit each member through fun, effective and challenging programs. True Fettle is not just some other fitness facility; we set ourselves apart past going above and across by providing state of the fine art equipment and nutritional guidance to all members. Our marketing goals are as follows. Conduct a diverseness of hip cut-border classes along with housing state of the art workout equipment. Promote the gym and its temper as not but a place to work out, only also a social setting for all who are looking to ameliorate themselves. We believe this will be constructive in acquiring new members. Mix local online advertising with attaining potent promotional partners for Promotions/Publicity. Running ads in several local newspapers and magazines. If the budget allows, possibly go high end with running ads. For case: Characteristic in "United states Health" magazine, "Get Fit" mag, or run a cross promotion with a conditioning habiliment company. For new members upon gym opening, limited time ii-for-1 membership incentive. There is also the possibility of food product cantankerous-promotion. Such as protein bars, bottled water, and other health foods. Lastly an attempt to incorporate seasonal promotions and create premium items for giveaways. Our gym will provide a diverseness of services to communities locally and throughout the Us upon expansion. Information technology will become a leader in family unit health and fitness centers with a goal to build healthier minds, bodies, and spirits. Our gym offers many health and fettle services to people of all ages such as fettle and aerobic classes, gym and weight equipment, later-school programs, and partners with community centers for activities.
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hello, Information technology has been days of a lot of research to ensure I come upward with a quality paper. Here information technology is and a simple outline for your guidance. In example of any further clarifications or edits I will be here to assist. Stay blest.

Running Head: True Fettle

ane

Marketing Plan for True Fitness
Proposed past
Submitted to
Date

True Fitness

Contents
New Venture and Company Clarification ........................................................................................ four
Strategic Focus and Plan ................................................................................................................. 5
SITUATIONAL ANALYSIS ......................................................................................................... 6
SWOT Assay .............................................................................................................................. 6
Internal factors ................................................................................................................................ 6
Strengths ......................................................................................................................................... 6
Weaknesses ..................................................................................................................................... vii
External factors ............................................................................................................................... 7
Opportunities................................................................................................................................... 7
Threats............................................................................................................................................. 7
MARKET Production FOCUS ...................................................................................................... seven
Marketing and Projection Objectives ................................................................................................... vii
Market opportunities ....................................................................................................................... eight
Value Proposition............................................................................................................................ viii
Target Market Analysis................................................................................................................... nine
Competitive Assay .................................................................................................................... eleven
Competitors brand loyalty............................................................................................................. 12
Why Opt for Truthful Fettle? ........................................................................................................... 13
Break-even Assay ..................................................................................................................... fourteen

TRUE Fitness

Financials and Profitability ........................................................................................................... xiv
Price .............................................................................................................................................. xiv
Fiscal Data ............................................................................................................................... 15
Strengths ....................................................................................................................................... xv
Required capital ............................................................................................................................ 16
Conclusion .................................................................................................................................... 17
References ..................................................................................................................................... 18

Truthful Fettle

four
New Venture and Company Description

Truthful Fitness is a visitor that operates on a web-based platform, and it aims to help every
client lose their weight while leading a healthier life and living a more than active lifestyle. The
company provides an online platform and phone services where clients phone call attain information technology for
consultations. This helps the company to make plans that suit the needs of the clients hands, and
this includes routine practise programs, food and Fitness journals, and meal planner with recipes
and weight track to ensure that the process of monitoring progress of clients easy. Clients tin also
decide to meet other customers from their area undergoing the same program and so that they tin grade
a partnership in this journey of weight loss. With the well-nigh recent technological advancements,
many websites offer weight loss services. Truthful Fitness differs from them in that client'southward weight
loss issues are taken into consideration, and the company provides them a tailoring program to
take care of this. Such problems may include physical limitations and other wellness bug.
True Fitness offers an online workout programme that takes care of the needs of each client.
The company aims to meet the needs of the clients by providin...